Deepen engagement with customers and decision-makers

Quality editorial content, valued insights and experiences that shape public debate and build credibility with business and government leaders.

The Action Exchange is an Australian thought leadership, research and c-suite engagement agency specialising in sustainability, finance and technology.

  • Are PDFs dead? Five trends shaping B2B thought leadership in Australia in 2025.

    Are PDFs dead? Five trends shaping B2B thought leadership in Australia in 2025.

    Our take on why brand, personalisation and quality matters for organisations trying to reach a senior executive audience.

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  • Reach Australia’s most influential business audience

    The Action Exchange is The AFR’s exclusive thought leadership provider. We spoke with James Daggar-Nickson, Director of AFR Ventures, for his perspective on how AFR Insights gives Australian businesses a thought leadership edge.

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Unique and engaging content and thought leadership programs that drive business growth, influence decision-makers and achieve real-world impact.

  • Rigorous research, data analysis and qualitative insights

  • High-quality, in-depth editorial content in engaging formats

  • Customised events, curated briefings and executive experiences

Why choose The Action Exchange

Global experience, local insight

Our partners have decades of experience leading high-profile and complex editorial and engagement projects for institutional clients in Australia, Asia and around the world.

Storytelling for a senior executive audience

We specialise in uncovering new insights and communicating complex issues to a sophisticated and knowledgeable audience.

Curious thinkers, not copywriters

From the energy transition to digital transformation, we love sinking our teeth into new topics to challenge assumptions and uncover the ‘so what?’

Our latest work

Our work
The climate solutions advantage
The climate solutions advantage

The Climate Solutions Advantage is a practical guide designed to help large organisations and industry associations champion climate action across Australia’s mid-tier business sector. Developed by the Centre for Policy Development and The Action Exchange, the guide provides clear, compelling messages to communicate the economic benefits of climate solutions.

Superannuation Giants: A model for global financial strength
Superannuation Giants: A model for global financial strength

Lauded by politicians and industry leaders as 'the envy of the developed world', Australia's compulsory superannuation industry has quietly become one of the world's largest institutional investors. This article, published by QIC, provides a short background on Australia’s superannuation sector.

Ahead of the Curve: The challenges and opportunities of shifting to proactive operational resilience
Ahead of the Curve: The challenges and opportunities of shifting to proactive operational resilience

Digital technologies have become the bedrock of modern society, and their reliability and resilience are increasingly issues of national importance. Operational resilience has moved from an IT concern to a whole of organisation priority. Read our latest report, ‘Ahead of the Curve,’ in partnership with AFR Insights and PagerDuty.

Second generation technology: Banking on the next transformation
Second generation technology: Banking on the next transformation

Generative Artificial Intelligence (AI) and increased consume demand for improved digital banking capabilities, are together propelling the next generation of digitalisation in Australian retail banks. Read our latest AFR Intelligence report commissioned by NextGen, Second generation technology: Banking on the next transformation.